Sharing My Thoughts On The Etsy Theme App

I wanted to share some wisdom today that I think all that are using the free Etsy app, called Etsy Theme App, may find compelling. I have used this app in the past, and I too liked the ease of use. I liked that it got your Etsy shop in front of your fans on Facebook. I also liked that this app was FREE! But I have to be honest, FREE is sometimes terribly overrated and this just happened to be one of those times for me. There are some things that I really didn't like about using this app and I wanted to share some of those cons with you here today.

Here are some of the things that I found discouraging about this app. With this app, as well as many of the other free apps out there, I was advertising SOMEONE ELSE'S shop on MY Facebook fanpage. If you notice, at the bottom of your shop listings on YOUR fanpage, there is a featured set of listings that have nothing to do with your shop. It looks something like this:

All of these items are listed right on the bottom of YOUR very own Facebook tab and they have nothing to do with YOUR shop. I found this to be very discouraging. Also, you may not be aware of this, but there is another thing happening with this that you may find interesting.

Have any of you seen this at the bottom of your page?

If you click on this little button, that is on the bottom of YOUR fanpage by the way, it brings up this pop up window shown here:

Now I found this to be very deceiving, as it looks like YOU are the one giving away something from YOUR shop every week worth $50.00. But, thankfully, that is not the case. Thankfully for you, but not necessarily to your fans.

Now this is the kicker. When YOUR FANS click on one of the pictures on the ticker, shown above, they are instantly presented with this pop up window announcing that something worth $50.00 is going to be given away every week. They may, or may not, know that this item is not from YOUR shop. SOMEONE ELSE'S item has the potential to be sold directly from YOUR Facebook fanpage and that SOMEONE ELSE didn't even have to do anything to get the sale. YOU were the vehicle that they used. After that, perhaps thinking that they are going to win something from YOUR shop, YOUR FAN clicks on the button that says PLAY TO WIN. They are instantly presented with yet another pop up window asking them to share SOMEONE ELSE'S item to their timeline.

When YOUR FAN clicks the SHARE TO WIN BUTTON, another pop up window is presented to them. It looks like this:

You guessed it, they hit the green button and~ ta da~ SOMEONE ELSE'S item just got posted to YOUR FANS' timeline!

Is there anything in this post that refers people to MY Etsy shop or MY Facebook fanpage? Absolutely nothing! It all refers to the ETSY THEME APP and SOMEONE ELSE'S ETSY ITEM! How discouraging is this to you?

Now I know I am using a lot of itlaics and BOLD letters here, but I wanted to be sure to emphasize what all of this means. All of this means that YOU are promoting SOMEONE ELSE on YOUR Facebook fanpage, and YOU are not the one getting the benefits of this free app. The bottom line is that YOU are presenting YOUR FANS with an opportunity to be taken off of your page in the tiny beat of a heart, and the glitz of a golden embellished PLAY TO WIN button. The only people that are benefiting from this app are the people that made it and the other Etsy shop owners that are paying to get their items listed with them so they can use YOUR SPACE as a free marketplace.

One other thing I found to be discouraging about this app is that you have to use one of the templates that they provide. As many of you have found out, there is not a lot of selection in this area. I had to use a wedding background because it was the closest thing I could find to match my jewelry line.

OK, OK, enough with the bold letters and italics. I just wanted to be sure that you understand that by using this free app, you may be hurting instead of helping your business and driving targeted traffic away from your Facebook page and, ultimately, your Etsy shop. Why do I care? Because I feel passionate about all people that are brave enough to step out of the regular, everyday world that we live in and challenge ourselves to use our creative talents to become something more. I am part of the Maker's Movement, along with all of you, and I know exactly how hard it is to get in front of a targeted customer and present your talents to them. I know how hard we all work to get those hard earned sales in our Etsy shops. This is why I felt compelled to share this with all of you.

Now I don't want you all to feel as if there is really no way that this can be helped, or that there is nothing to be done about this. There is something else that I want to share with all of you. It is an answer to all of this, and it may just be more than you ever hoped for. It may even produce some sales for you in your Etsy shop.

I have found an incredible app that has eliminated all of this heartache and frustration for myself. It is not a free app, but I truly believe that you get what you pay for. I believe that, with this particular app, you may even get more than what you paid for. This app is called Fanpageology and it was designed by Tim Adam. For those of you that are not familiar with Tim, he is the mastermind behind Handmadeology and it is a wealth of free information for those with a creative business. I will share the links to both Handmadeology and Fanpageology at the end of this post and I really encourage all of you to go and check out both sites. I believe that you will be extremely pleased that you did. Tim has a lot of videos on the Fanpageology site that can help with some of the questions you may have about how it works.

The dark words in this post are links too, but I will post the links to both of the sites at the end, just the same.

Now, what I really want to do is share my experience that I have had using Fanpageology versus the Etsy Theme App. I have gotten over 150 targeted fans on my JKC Creations Fanpage. I have also gotten over 60 targeted fans on my Eternally Nature Fanpage. I just started my Eternally Nature Jewelry Line and I cannot believe that  I have over 130 fans and my first sale already! I launched my Facebook fanpage for Eternally Nature on May 2, 2013. I credit all of the success I am having with this to Fanpageology.

In all of the time that I was using the Etsy Theme App, I did not culminate one targeted fan. I believe the reason was because I really had no leverage over people that visited my page. Now, what I mean by leverage is this~ I did not have any incentive for those fans to like my page. I didn't have a way to use a fangate with this particular app. I just had a tab that they could click only to be taken off of my page and promote someone else's Etsy item. Sure, my items were shown to them, but they didn't even have to click the 'like' button to see what I had to offer.

With Fanpageology, I was able to create fangates. I believe that fangates are an essential part to a successful Facebook fanpage. My fans actually have to click the 'like' button before they get access to the discounts and other things that I offer under my tabs. I can create tabs that are cohesive with my page, another plus to this great app! The best part is that it can all be done with the simple click and drag method that we are all so familiar with.

I encourage all of you to take a look at Fanpageology and watch the videos. I can tell you, from experience, that subscribing to Fanpageology has been one of the best decisions I have ever made for my creative business. It has provided a way for me to create excitement for my pages, as well as what I have to offer in my jewelry lines. It has created a way for me to know when I get a targeted fan on my Facebook fanpage. It is extremely powerful and I know it can help you as well.

Now, I told you that I would share the links to both Fanpageology and Handmadeology, so here they are:

http://www.handmadeology.com/

http://fanpageology.com/home/

Please go and check these sites out, but if you only have time for one right now, make it be Fanpageology. I know that being part of the Maker's Movement, you too, can benefit from the power that it offers. Oh, and one more cool thing...If you have more than one Etsy shop and more than one Facebook fanpage, you only have to have one subscription to Fanpageology and it will work for all of your shops and Facebook pages. Now that is something to rave about!

Eternally Nature And Other Things...

Wow! Can you all say B-U-S-Y? I have been so busy lately. There is so much going on in my life right now that I am not sure if I am keeping up or about to die trying!
As many of you know, I have been working very hard to get my other jewelry shop up and running on Etsy. Well guess what? I finally got it done! Eternally Nature is finally up and running as my second Etsy shop. I have not stopped with JKC Creations, I have just started something new with Eternally Nature.
Eternally Nature has smaller pieces that are less expensive. By creating these pieces, I feel that I am giving more to you-the customer. You can now purchase a piece of my jewelry at a much lower cost than my one of a kind pieces. I have put forth the same thought to detail in these smaller pieces and they are just as much an heirloom, but these pieces can be worn everyday. Who doesn't love that?
Not only is Eternally Nature keeping me busy, but I am on a new path personally as well. As many of you may or may not know, I love to hike! I love to go to the mountains with my family and I love to be OUTSIDE in the summer months! My husband and I go on a week long hike every summer together and this summer will be the third year for us. I am so excited for this week to be spent up in the high country, backpacking in, cooking on a camp stove, sleeping in a tent... Oh man, this is totally my very favorite time in the summer. Fun times!
There is only one thing that I would do differently before packing up to go on this long hike and that is LOSE WEIGHT! I used to get up and go to the gym every single day at 4:20 in the morning. I did this for 3 straight years. Needless to say, I burned out and I quit. Well guess what? I am no longer a quitter! This is another *thing* that I am working on now.
I don't want to give this all away, so this is all I am going to say for now. If you are interested, I will be creating a new blog that is going to go into detail on what I am doing right now to change my life. I will be posting updates regularly and I will be sharing some things that are pretty hard to share. I also have another endeavor on the horizon and I can't wait to let you all know about it. For now, I just want to say 'Thank you!' Thank you for liking my jewelry and JKC Creations. I am not sure what the future holds for me, but I am sure it is written in the stars!
Flourish & Thrive Academy  is in full swing and I am learning a lot. Lots of good stuff to keep my mind reeling for quite some time, I am sure. I am hopeful that all of this learning will prove to be exactly what I need!

The Learning Just Keeps Coming!

Hello All!
Well, I start the Flourish And Thrive Academy: Multiply Your Profits Vol. 2 course today. It is a six week course that I hope to learn a lot from. I am so excited, but I am nervous as well. I am nervous because I know I need to change some things in my jewelry business and change is always a hard thing. I am nervous because stepping out of a comfort zone is always scary. I am nervous because I find self-doubt popping up on occasion.
I have been on an incredible journey for the last couple months. I have learned so much about myself and my jewelry line. The most important lesson I have learned is that I may not be on the right course just yet with my jewelry designs.
I have been testing the waters with a couple things and I am in the process of some modifications. I have a new line in the works right now, and I will be sharing it with you in the next few weeks. I hope that you will stay tuned for my upcoming news. I also hope that you may find the changes I am beginning to implement a breath of fresh air! You may get a small glimpse of what I am up to at my new Facebook page Eternally Nature. You can actually be one of the first to *like* my new page and my new jewelry line! My new Etsy shop is not active yet for this line, but I hope to have it up before too much longer. I just want to make sure I do it right from the beginning so that I am not going back to correct things later.
Have a look at my photos and let me know what you think of Eternally Nature. I would so love to hear from you!

Community Will Make All The Difference

Hello!
It has been amazing to see what Fanpageology has done for my Facebook page and my Etsy shop over the last month. It has inspired me so much. I have signed up for some more training with the Flourish and Thrive Academy to start on May 7th, and I have decided to put forth some effort into another passion of mine and create something new. I don't want to share the details at this time, but I can't wait to launch it. I still have some work to do before I am ready, but I am pretty excited about it.
All of this learning over the past few months has taught me so many things about myself and my focus. I finally feel like I am moving through this life with a purpose and I can't tell you how gratifying that is for me.
I have a little piece of advice to share with every single person that has a passion in life to become what they want to be. It doesn't matter what your dreams are, I think that every single person that wants to succeed needs to have a network of people that they can turn to for advice and to share their passion with. A community is the life blood of being successful. No matter what you do in life, you should have people that can relate to you. You should have mentors and role models that you can learn from and seek out. You should have people in your life that are non-judgmental and are willing to share ideas and help you. You should also be willing to share with others that may need help from you. As you become wiser and more focused you will have the potential to inspire others, and you should willingly share with them. Out of all of the training I have received these last few months, this has been the most vital lesson of it all for me.
Many of you may be asking the question, "How do I find that community?" My answer is this~ you must seek it out. You are not going to find that network by sitting by and wishing and hoping that it will magically appear. You must be willing to put in some time and effort and find the community that is right for you. You must also be willing to possibly pay a little to find it. Take a class that interests you. Find someone that inspires you and attend one of their seminars. Sitting idle and hoping that things change is not the answer. You are in control of your own destiny and you should put every effort into creating the destiny that you desire. There are people out there that want to help. You only need to put forth the effort and find them.
I was so fortunate to find a class that I took a chance on. I took that class not knowing what would actually come of it. I have found friendship and passionate people that share my dreams and aspirations. I found like-minded people that I can share my ideas and dreams with. I found a safe environment that makes me feel stronger and more on task. I found a community that I thrive in and there is nothing better than that!

Fanpageolgy~ What I Have Seen, What I have Used, And How It Will Help Your Creative Business

I have been asked a lot of questions concerning Fanpageology these last few weeks, so today I have decided to share with you how I have used it and how it has helped my business. I want to give a bird's eye view of how simple it really is to create great looking tabs and fan gates. I am hopeful that you may find this information useful and to your advantage when trying to decide if Fanpageology is right for you.
First of all; I know that there are free things out there that can be used to do the very things that Fanpageology can do, but I believe that Fanpageology may be a better choice because of the customization abilities of it. You are not limited on the backgrounds you can use, you are not limited to using what the free apps provide. YOU get to decide what your tabs look like and YOU get to decide the content contained within those tabs. You also have the ability of combining some of the content in some of these free apps under one app with Fanpageology.
Think about your Etsy Shop Branding for one moment. Do most of these free apps provide the ability to have your own branding within the tab itself? The ones that I have looked at and used do not. There is a very popular app out there right now that I have found a lot of people using, including myself, before I subscribed to Fanpageology.
You can change the color of the tab and you can change the theme of the app but other than that, it is pretty limited on what it can do. The themes for this particular app leave a bit to be desired as well. I had to go with a wedding theme because it was the closest thing I could find to match what I needed. If you get the free app, there is also a ticker at the bottom that runs other Etsy store fronts on YOUR page. Is that the ideal app for YOUR business?
With Fanpageology, you get to decide what goes into your tabs. You get to decide how the tabs look and you get to decide who gets to see the content under those tabs. I have never used any other tab app out there that gives you this much freedom. Wanna know what else? If you have two Facebook pages, two Etsy Shops, two Meylah stores, this app works for all of them under one subscription! You only have to subscribe once to get the full benefits across all of your online platforms. How cool is that? How many other apps offer this?
As many of you are aware, I have been using Fanpageology for a while now, I have been raving about it, and I have been sharing things that I think are important to share. Targeted traffic is of the utmost importance when you are trying to run an online business. Getting the right people to like your page and check out what you have to offer is the key to selling what you are making. I have never had the ability to present what I have to a targeted audience in the way that I can by using Fanpageology. I have gone from an average of 9 to 10 engaged users over the past 4 years to 112 just on my post for my necklace giveaway! Now granted, this is a giveaway and it generates a lot more traffic to my page, but isn't that what we ALL want? Fanpageology has finally provided a way for me to actually give something away on Facebook and not worry about how to do it and stay within the rules of Facebook! WOW! That is so cool!
If you have PhotoShop or any other photo editing tool, you have just opened up another door to the advantages of Fanpageology. You have the ability to create great looking tabs with pictures and content that will grasp the attention of your audience. In my opinion, nothing beats a great looking tab. It begs for you to click on it. It beckons you to have a look. This in itself is a reward. A little time and a little imagination can take your custom tabs to a whole new level.
My viral reach for the week ending April 10, 2013 was 4,239 people. I have never had that happen before. I have never had more than 350~ever... I believe that using Fanpageology has finally put me out there for the world to see... and I am so glad I have subscribed to this amazing tool!
I have made a little video to show you just how easy this is to use. It is a drag and drop platform, so it is so easy to do. Take a look, and if you are on the fence about this cool app, I hope this will help clarify some of the unknown.

JKC Creations Is Running Its First Contest!

It is official! With the help of Fanpageology, I have made it to my first contest! It is extremely exciting to finally feel like I can give something back without having to fear the Facebook Page Guidelines. Fanpageology has made all of this possible and I am so glad that Tim Adam, the creator of Handmadeology, has created another app that is so user friendly and provides the opportunity to do a contest without the fear of breaking Facebook rules. If you have not had a chance to check out Fanpageology, you really should do so. Especially if you are interested in driving traffic to your Facebook page and your Etsy shop. It has been a great additional tool for me and I am sure it can help you as well.
Without further ado, JKC Creations is running a contest to win one of these beautiful necklaces shown here!

All you have to do is go to JKC Creations Fanpage on Facebook, like and share the post found on the JKC Creations timeline, and enter the contest. Winners will be randomly chosen using Random.org and will be contacted via e-mail on May 1st. How exciting is that?
I wish you all good luck!

Upcoming Event!

Well, I have to say that using Fanpageology has opened more doors for me. I will be here to share some exciting news with you in just a bit, stay tuned! If you have not *liked* JKC Creations yet, I encourage you to do so. You will be happy that you did.
Talk to you soon!
Janet